Luxury for the online generation

When we talk about luxury we refer to things, moments and objects which are exquisite, tempting and hardly accessible. Some of us think about it, others have it and some others simply don’t feel its absence. I like to think that I have breathe the air of the people who chase luxury, who want it no matter what and who would do everything in their power to stay in their comfort zone.

I wonder how many of them enjoyed the luxury which people from the online generation crave. When I talk about the online generation, I refer to many other youngsters with ages between 20 and 35, with studies above average who get their neurons going every day in order to have small achievements in the eyes of majority or huge ones in the eyes of a few.

I don’t talk in everybody’s name and I reserve the right to be subjective. Those like me, meaning those from the online generation, sell time. Otherwise, we sell the result of the things we learn every day, things that no one can take from us. Unlike others, we don’t sell land, forests or jobs in desired positions. You realize that our luxury is different, don’t you?

The luxury that I am talking about is different; you will understand what I mean. We don’t chase brand clothes, but we like to dress casual, to wear something comfortable that makes us feel good. We appreciate a good perfume and a nice watch, but it won’t be neither the biggest nor the most expensive or blatant.

When it comes to a phone, we choose a last generation one; we do the same when it comes to a tablet or a laptop. We don’t want to fall behind; we know that we have to be up to date so we can make a step forward. We always go after the impossible and we complain that we don’t find it. The phone has always low battery, the day is too short and the night is never too long.

Moreover, we would change in a blink of an eye a big car for a smaller one, but equipped with a navigation system and all sort of redundant options. We don’t look for the biggest vehicle; afterwards it conveys us from point A to point B. Those like me wait for summer so they can ride their bikes to the office, moreover, some of us ask for showers at work.

I think that for the online generation, luxury has at least an atypical form. We dream about it and we know that in order to obtain it, the best solution is a passive income. For us, luxury is when the phone doesn’t ring when we spend funny moments with our friends or when we stay for a whole day in an amusement park.

 Written by Valentin Manescu, Project Manager Webecom

Translated by Cristina Tanase